|Fan Marketer - http://www.ktvn.com/story/35130101/news|
If social marketing interventions are evaluated to determine possibilities for scale-up and replication, greater detail on intervention design needs to be included in the peer-reviewed literature, following more detailed reporting guidelines ( Quinn et al.
2010 ). This is especially critical for addressing risks of mis-classification between social marketing and other related intervention strategies. [ Link Details for Fan Marketer ]